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People looking for legal help on the Internet will become someone’s client. It’s important to optimize your firm’s website to grab online visitors before your competitors do. I’ve outlined below the 7 sins of legal websites, as well as how to turn these sins into virtues. 1) Thinking it’s all about you: People come to your [...]
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One of the most important activities you can do to help grow your business, in any economy, is to cross-sell your clients. Cross-selling is simple: it means selling additional products or services to existing customers. In the December Issue of Law Practice, Susan Saltonstall Duncan wrote, “Cross-selling requires a good understanding of your clients’ needs. It [...]
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With the current economy, many lawyers have made the decision to go solo. But many don’t know how to actually run their own law firm. Building a successful law practice in today’s competitive market requires a solid business plan, a modern infrastructure and a polished marketing strategy. Starts-ups that thrive do so by focusing on [...]
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As lawyers, our success is determined by the happiness and satisfaction of our clients. Do your clients generally express their dissatisfaction? Most don’t. This is a problem because dissatisfied clients are often the undoing of a healthy practice as repeat business declines, receivables go down, negative word-of-mouth swells, referrals fall and most dangerously, ethics complaints [...]
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Running a law practice is a combination of providing service to your clients and managing your own business. Firms that focus too little on successfully running and growing their practices have a higher probability of failure. Successful companies have a known brand that they market through effective advertising. Not preparing and executing an effective marketing [...]
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Lee Rosen recently wrote an article, “10 Best Ways to Anger a Client”, for his blog, Divorce Discourse. He outlines “the top ways to alienate a client, cause them to complain and encourage them to trash your reputation. It’s not always easy to make a client really, really angry. But with thought, effort, and this [...]
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Considering the significant increase in the frequency and volume of legal malpractice claims, I recently interviewed Paul Mahaffey, CPCU, about the importance of being constantly vigilant to help avoid such claims. Here is what Paul had to say. Q: What is one of the biggest complaints you have seen clients make against their attorney that most [...] |
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I have to say, you chose your words well. The ideas you have are well stated. This is an incredible ...
Great blog post.Really looking forward to read more.