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Ever wonder why potential clients don’t choose your firm? A recent blog post detailed the top 5 reasons why clients choose not to hire certain law firms. “I thought you cared more about yourself and your firm than my problems/needs, either in our conversation or in your website content.”
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In person networking at trade shows, meetings, conferences, etc., are a great way to meet new people and establish professional relationships. Here are some tips to keep in mind when networking in person: Maintain eye contact with the person with whom you are speaking
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Every day, potential clients are looking for attorneys online. No wonder competitive firms have an effective Internet presence. At Abacus Data Systems, we’ve launched new services that let you improve the performance of your existing website, or, if you don’t already have your own free-standing website, we can create one for you. For more information (including a [...]
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The State Bar of Arizona posted a video explaining the qualities of a good elevator speech. Elevator speeches are typically 15-30 seconds long and are used to introduce yourself, your business and your expertise. This is your opportunity to explain to people not only who you are, but what you do. Your speech should: Have a meaningful [...]
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In our week-long celebration of Law Day 2010 (officially May 1), Abacus is pleased to offer you a complimentary copy of “Networking for Lawyers”. Whether in meetings, at events, or on any of the online networking websites, you’ll feel more comfortable and get more value, when you apply the tips included in this guide. For your [...]
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People looking for legal help on the Internet will become someone’s client. It’s important to optimize your firm’s website to grab online visitors before your competitors do. I’ve outlined below the 7 sins of legal websites, as well as how to turn these sins into virtues. 1) Thinking it’s all about you: People come to your [...]
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Larry Kohn, president of Kohn Communications, coined the term “the marketing mind” to describe the ability for lawyers to always think in terms of marketing. Most lawyers don’t have this skill at first, but since it’s an entrepreneurial concept, everyone can develop it. Most lawyers feel they are too busy to market themselves on a daily [...]
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Most law firms spend very little time worrying about branding. Many think that with a logo, letterhead, and business cards, they’ve completed their brand image. However, a brand is bigger than a few symbols. Your brand is your firm’s promise. Brand Qualities illustrate what your firm wants its brand to be known for. Think about specific [...]
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The ABA published best-selling book, Selling In Your Comfort Zone, by Larry Kohn of Kohn Communications, gives detailed advice to lawyers on how they can best market their practices. Mr. Kohn was recently interviewed by Beverly Loder about the book. She asked him numerous questions, including what obstacles lawyers are facing today that are different than [...]
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The number one excuse lawyers give for not marketing their firm and services is that they are too busy. Sometimes you are too busy (at a trial, with a closing etc.), but the reality is that people make time to do what they’re excited about. Larry Kohn, president of Kohn Communications, calls this “too busy” excuse [...] |
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Influence and motivation are my favorite topic, so I just had to share my thoughts on it :) I think ...