Larry Kohn, president of Kohn Communications, coined the term “the marketing mind” to describe the ability for lawyers to always think in terms of marketing. Most lawyers don’t have this skill at first, but since it’s an entrepreneurial concept, everyone can develop it.
Most lawyers feel they are too busy to market themselves on a daily basis, let alone to think about marketing all day long. The marketing mind concept challenges lawyers to notice marketing opportunities that are in front of them. For example, everyone associated with a particular case is a potential new client or source of referrals. If you constantly think in terms of marketing, no opportunity will go unnoticed or missed.
I challenge you to adopt the marketing mindset. Think in terms of marketing for one full day. You’ll be surprised how many previously overlooked opportunities you find.