Value is the ratio of the benefits you provide to your clients, divided by the cost of your services. Whether you bill by the hour or by flat fees, your value must be clearly presented, and validated, to your clients in order for them to sing your praises.
Communicating value can be as simple as providing free, helpful content to your prospects and clients. Articles, white papers, teleconferences and webinars are some of the ways you can provide valuable content to people to help establish yourself as an expert.
When you communicate value, you put the needs of your clients first, something they will notice and appreciate. Clients want (and need) to feel as though they are getting their money’s worth from you. When you give clients complimentary resources and information that goes beyond the basics required of you, you’ll exceed their expectations and have a client for life.
Great post! I bet you put a lot of research into it.
I came across your blog and have been learning a lot. I don’t know what to say except that ...