The ABA published best-selling book, Selling In Your Comfort Zone, by Larry Kohn of Kohn Communications, gives detailed advice to lawyers on how they can best market their practices.
Mr. Kohn was recently interviewed by Beverly Loder about the book. She asked him numerous questions, including what obstacles lawyers are facing today that are different than when he first starting coaching them 20 years ago.
Kohn stated that 20 years ago, firms didn’t have marketing departments. Today you need to make your firm standout since everyone is concerned with marketing. As new marketing techniques are developed, such as the social networking sites and blogs, they create new challenges. These challenges must be overcome in order to reach target markets.
For more information on how to effectively sell in your comfort zone, visit Kohn Communications at kohncommunications.com
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