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Larry Kohn, president of Kohn Communications, coined the term “the marketing mind” to describe the ability for lawyers to always think in terms of marketing. Most lawyers don’t have this skill at first, but since it’s an entrepreneurial concept, everyone can develop it. Most lawyers feel they are too busy to market themselves on a daily [...]
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No matter how well you do something, there is always room for improvement. As lawyers, we must take time to work on our practices, as well as in our practices. Even if everything seems to be working well, there is always room to make adjustments. Pick one aspect of your practice to focus on at a [...]
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Most law firms spend very little time worrying about branding. Many think that with a logo, letterhead, and business cards, they’ve completed their brand image. However, a brand is bigger than a few symbols. Your brand is your firm’s promise. Brand Qualities illustrate what your firm wants its brand to be known for. Think about specific [...]
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Value is the ratio of the benefits you provide to your clients, divided by the cost of your services. Whether you bill by the hour or by flat fees, your value must be clearly presented, and validated, to your clients in order for them to sing your praises. Communicating value can be as simple as providing [...]
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A guest blog post by Gunter Enz: We are in a tough economy, no doubt about that. Businesses across the board are doing what they can to generate profit, including lowering rates to stay above the red line and keep up with the competition. But how does this bargain-basement marketing relate to running a law practice? There [...]
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In the Himalayas it’s called the Death Zone – a point past which the air is too thin to sustain living tissue. Stay up there too long and your body begins to die. In law practice there’s a similar kind of danger – the Malpractice Zone. The ABA has done many studies and found that [...]
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The ABA published best-selling book, Selling In Your Comfort Zone, by Larry Kohn of Kohn Communications, gives detailed advice to lawyers on how they can best market their practices. Mr. Kohn was recently interviewed by Beverly Loder about the book. She asked him numerous questions, including what obstacles lawyers are facing today that are different than [...]
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Pretty interesting post. Couldn't be written any better. Thanks for sharing!